Overview: Inaccurate conversion tracking (sales, leads, calls) is a critical issue that compromises performance data.

Verification Steps:

1. Test a conversion manually (e.g., submit a form or complete a test purchase).

2. Check the real-time data in your analytics platform (e.g., Google Analytics).

Escalation: If manual testing fails, submit a ticket immediately, noting the exact conversion event that is failing, for developer review.