Overview: This guide explains where to find, how to access, and how to read the unified performance dashboard for all active campaigns (e.g., Google Ads, Facebook, SEO).

Key Metrics Explained: A brief glossary of essential terms like CTR (Click-Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).

Regular Reporting: When and how often you can expect in-depth performance reports and analysis from the agency.